The departure points of Dagny Juell’s Tutorial#10 Every Team Member include instructional videos and management training tools, online self-actualisation and ‘mindfulness’ forums and tutorials on stress management.

Collaging and adapting elements from these and other sources, Dagny Juell’s video gives birth to an elegant and attractive yet unstable ‘subject’ who speaks with a double tongue, veering between the compassionately human and the digitally generated, and delivering a message that is simultaneously authoritative and incoherent, reassuring and vacuous. Piquing a range of anxieties around the instrumentalisation of many aspects of contemporary life, the remodelling of ideas of autonomy and the invasion of digital technologies into human intercourse, Tutorial#10 Every Team Member generates a complex critical poetics.